Our agency, 1 Trick Pony, recently celebrated our 11th anniversary and wanted to create something special to mark the occasion. We started a series of self-promotional mailings called "The Alcoholidays" 11 years ago, and set out on a mission to send our clients obsessively branded alcohol. Each year gets more and more elaborate, and this year needed to rise above the heap like an in-house bookkeeper at the agency holiday party!
We teamed up with our client, Taft's Ale House, and negotiated the best barter ever to make a custom beer called One Horse. Clients received their 16oz. can of beer in a "1-Pack" – a gold foiled box with a perforated opening at the top that resembles an old beer can tab.
1-Pack's were shipping to our clients across the country – however, most of them have contacted the agency asking for another because they put the first one on display in their office and have deemed it too beautiful to open.
We've also received a bit of praise along the way and get random calls from folks asking if we'll ship one their way.