A series of eye-catching and mouth watering executions that ran in commuter heavy areas; transit, highway billboards etc. that get across the idea of slow moving objects, like traffic & transit.
Each product was given an approach that would show it's selected attributes, and project the concept of slow moving liquids.
“Everyone one loves Heinz Ketchup, but we wanted to show Ketchup fans that their other sauces are just as good. So much of Heinz Ketchup's equity is in being slow, but we realized that the other sauces, like Mayo and Mustard are even slower. What we love about this campaign is that even though the logo is small and in the corner, you know right away that these products are Heinz. Our keystone is iconic and the slow pour of ketchup on Fries is undoubtedly Heinz. Ketchup anchored our campaign and elevated the other sauces to its level of iconicity. “ - Kenndy Choi (AD) & Jean Kershaw (CW)