This poster was developed starting at the sketch phase.

We came up with the concept to show the cast as a sea of people all intertwined, creating a provocative tone. We then hired body doubles to test photograph the concept out. We established that we would need to photograph the cast in groups of three or four and then put everything together in post. During our photo shoot with our cast, we also brought in our body doubles from our test shoot in order to create a larger group.

The success of this piece was due in a large part to the careful planning from beginning to end.