Through the Sexy Men of Technology campaign, we were able to generate over 92 million unique impressions. The calendar was mentioned in well-known media such as CNET.com, The Seattle Times, and the national Elvis Duran Morning Show. To drive awareness and calendar sales, we put together a large social media push containing text, video and photo content. Through social media, we were able to reach over 50,000 with our message. Once Movember saw the finished product and attended the launch event, they adopted the calendar as official “Mo Gear,” which meant it would be sold in the Movember Web store. Though our main objective was education and awareness, our models were able to raise over $30,000 for the Movember Foundation and we were able to activate the entire US technology industry to raise over $380,000.