To celebrate grey's centennial year, our team was asked to create a book illustrating the last 100 years of Grey's work and people. The cover reflects the brand through the warm red logo color created by Chermayeff & Geismar & Haviv.
Approach
Warm red, the primary brand color, was celebrated in its bold application on the cover.
Results
The book was distributed to employees in Grey offices around the world during the Centennial week celebration. The book serves as a documentation for the best creative work produced by the company and the creative people that are responsible for its success for the last century.
