Brand the Gill is a Seoul fashion item that brings happiness to everyday life with its products containing Seoul's stories It's a brand. Brand the Gill is a member of "The Good Idea Seoul" It has the meaning of "a good story of Seoul that suddenly reminds me of." a further path The brand's primary target audience is women in their 20s and 30s, and they have an emotional story. They are consumers who like products for me. Also, the road they feel in Seoul is I understand that it is an interesting and unique city to walk in. on this basis The main concept is "Searching for a Way in Seoul with My Story" and the main illustration is The five representative roads of Seoul, Euljiro, Ikseon-dong, Hangang, Hongdae and Insadong, will be selected and only the respective roads will be selected. Expressing an emotional atmosphere, it contains stories that you can feel as you go back and forth in Seoul.