Brand the Gill is a Seoul fashion item that brings happiness to everyday life with its products containing Seoul's stories It's a brand. Brand the Gill is a member of "The Good Idea Seoul" It has the meaning of "a good story of Seoul that suddenly reminds me of." a further path The brand's primary target audience is women in their 20s and 30s, and they have an emotional story. They are consumers who like products for me. Also, the road they feel in Seoul is I understand that it is an interesting and unique city to walk in. on this basis The main concept is "Searching for a Way in Seoul with My Story" and the main illustration is The five representative roads of Seoul, Euljiro, Ikseon-dong, Hangang, Hongdae and Insadong, will be selected and only the respective roads will be selected. Expressing an emotional atmosphere, it contains stories that you can feel as you go back and forth in Seoul.

Brand The Gill sold fashion accessories made from Liberty fabrics imported from the UK because of the lack of signature pattern illustrations designed from original Seoul. When I analyzed the actual sales site, I found that the products sold on the street were more common designs that could be easily found everywhere, and as a result, there was no identity or discrimination. Then, it was concluded that products that do not match the location of Seoul lack product identity, and that importing and selling British Liberty fabrics lacks product discrimination. Therefore, we created a product identity with products containing the story of Seoul, developed signature pattern illustration products unique to our company, and tried to differentiate our products.

The project was selected as the Young Designer Promotional Seoul Design Festival, which will be held at COEX in 2020, and will be exhibited in December.