Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
To present and drive attention to the new identity of the brand and product.
The precious labelling, with the distinctive and iconic design of the Fonte di Palme Premium Mineral Water, evokes the history of the very ancient city of Palma, the regional capital of Ager Palmensis, the territory identified by Pliny the Elder in the southern part of the Roman region of Piceno.The campaign was inspired by a poetry wrote in 1950 by the founder of the company.
The poetry can be translated like this:"On the slopes of the woodfrom whose peak the ancient and great city of the Picenes dominated, nowday known as Torre di Palme, the mineral water gusheswhere the breeze alternates from the Sibilla to the sea, caressing the flowered crowns from the rubies spurs to the firmament, while the rays of the sun and the glittering fountains compete in triple harmony. Youth, grace, beauty. To restore health.”
Remarkable increase of the brand awareness and sales