Chancel Construction is a family-owned company based in South Carolina. Tatum Design was tasked with helping them build a better brand. Chancel Construction asked us to create a logo that would help them compete against bigger companies and secure new business.
Our team was inspired by the origin of the Chancel name. The company’s first project was on the chancel, or front portion, of a local church, and their work on the literal forefront of the sanctuary became a metaphor for their values. We designed the logo in the shape and form of a chancel. Our logo design also creates a graphic “C” for the company’s name.
Chancel Construction is now poised for growth. The new logo is helping them tell their unique story and share their higher values with potential clients. It is driving new business for the company.