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The assignment was to promote the client's annual Halloween costume party, which grows bigger, louder and crazier every year.
Our approach was to embrace what made the 80's so bad (in a good way) in the first place: big hair on women, bad facial hair on men and tacky eyesore clothing styles on everyone.
So many people showed up to the event that Minneapolis' fire marshall also made an appearance in uniform, which he promptly informed the owner was not in fact a costume.