Sogurt is Singapore’s leading froyo brand with the widest selection of quality ingredients for consumers, with teens and students as the main target audience. Aligning with the notion of health, the client has introduced a series of new food menu & more ingredients for their fat-free yogurt. We are then tasked to enhance & align their business divergence into the retail experience. In congruence with their brand language of love, fun & joy, the solution includes development of a myriad of pictograms to represent the various ingredients & toppings to represent Sogurt’s new retail visual identity, which are being phased into the outlets throughout Singapore. To focus on making the experience even more personal & further integrate teen culture, messages of fun, light-heartedness & whimsical joy are incorporated into Sogurt's retail and brand experience. The final solution harmoniously combines simplicity, love, fun and joy.