The assignment was to re-brand the non-profit organization, Fisher House Foundation. The organization provides housing for military and veteran families whose loved ones are in the hospital.

My approach was to design a brand identity for Fisher House that emphasized community, family, and patriotism in an accessible and friendly way. I combined the visual elements of a home and the American flag to create the visual identity for the brand.

The results of this re-branding are a new logo, website, and brand guidelines book.The overall look and feel of the new brand identity uses deconstructed elements of the American flag as its visual identity. The logo represents the American flag folding into the shape of house. The intentional negative space represents the openness and welcoming qualities of Fisher House and their ability to put a roof over people's heads. The multiple stripes of the house relate to the community Fisher House creates. The diagonal blocks of color that engage the viewer on the website and in their brand book represent the stripes from the flag. The color scheme remains patriotic, but is bright and friendly. The website design focuses on making the information digestible and making the experience of searching for a Fisher House easy with an interactive map.