I was asked by a paper distributor to produce a compact product to hand out and exhibit at a promotional exhibition to show off its card to its best advantage.
My proposal was to produce an ornament made of card arranged in a complex, interweaving pattern. The object of the exercise was to demonstrate new potential applications for the card. The idea behind it was that, by taking it home and using it as an ornament, visitors to the exhibition would experience the texture of the card and the quality of the colour up close and personal.
I devised a badge with a heart-like shape that made the most of their beautiful red-coloured card (for passion) and blue-coloured card (for coolness). The shape was cut using a laser, giving the edges of the card a distinctive singed appearance. The text in gold and silver leaf is a paean to a "fearless mentality". The result was a product with charm and impact which got great exposure at an exhibition where it was made available for free.
SPACE-M 302 1-30-15, Higashinakano Nakano-ku, Tokyo 164-0003 JP