'MOON MATE' is first Menstrual and Menstrual care brand for father and daughter family.
Most girls who begin menarche have symptoms called 'first menstrual syndrome'. This symptom has more physical and mental discomfort than adult women. Therefore, 58.7% of girls who have experienced their first menstruation are receiving help from their mothers, and the daughters of the father and daughter family live only with their father, so it is difficult to cope with the first menstruation. In addition, the father has difficulty communicating with puberty teenage daughter as a man.
Through this, our brand proposes an app that allows you to take care of yourself so that you can cope with and manage the first menstruation and after that, and communicate with your father.
There are three services in this app. The first service is menstrual management service. In this service, a monthly period report, which is analyzed through the symptoms checked by the daughter, informs her of her daughter's menstrual symptoms and tells how to manage coping accordingly.
In addition, the app provides a “regular sanitary napkin delivery service” that recommends and delivers sanitary napkins that fit your symptoms without directly purchasing sanitary napkins.
The app also has a feature called 'find underwear that suits you'. With this service, daughters can get underwear recommendations based on their lifestyle and breast characteristics.
It also provides a more comfortable menstruat ion period through a guidebook to help fathers and daughters learn more about how to cope with menstruation that the app didn't get.
DESIGN CONCEPT Moon Mate uses clouds and hearts, which are emotionally stable and warm, as design motifs, mainly round shapes. In addition, for a stable and cozy feel, the color is entirely faceted to express the design.
This brand created for a family of fathers and daughters who struggle with their first menstruation. Through the moon mate, the father and daughter family can feel stability, warmth, and comfort, and can solve difficulties and have a light heart.
In addition, fathers and daughters can comfortably spend their menstrual period using guidebooks and apps that help manage menstruation even if the mother does not live together.