Caliber is an elite outdoor sporting store, catering to a high-end clientele. Six weeks before the store’s grand opening, the client felt like the current branding was not hitting the mark. Tatum Design was engaged to redesign the brand before the opening.

The mark we created represents the top of oak leaf and forms a crown. It is symbolic of the majesty of the outdoors and a nod to the quality of the high-end product lines carried by the store.

The new brand was designed and implemented prior to the store’s grand opening. The client loves the new brand, as does its clientele. Since opening, the store has become known as one of the only stores of its kind in the Southeast. The brand as gained the store national attention. Clients travel from all over the US in search of product lines and the unique service experience found exclusively at Caliber.