Introduce Cremo Company's new Body Wash formula, and highlight that its unique scent is designed for the modern gentleman.

Cremo went through a thorough process developing their unique scents, so we coined a term for the collection, we call it Good Uncommon Scents. These are the kind of scents you'd find in a high-end boutique, without finding yourself in a high-end boutique. So unlike the aggressive, ultra-extreme, pre-mixed scents the competition uses, Cremo's are distinctly more sophisticated -- for the more sophisticated man.

We helped exceed sales goals while developing an instant, relatable connection with consumers. Cremo has become one of the top-selling Body Wash formulas since launch.