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The assignment was to design a unique, attention-grabbing poster for the short Sci-Fi film "Hey, It's Me," which had its world premiere at the prestigious Austin Film Festival, and will also screen at Cinequest, the Garden State Film Festival, Fantaspoa Film Festival, and Grimmfest (to date).
This is the second film I co-wrote and co-directed with my wife Courtney, so I'm very close to the material. As a designer, it was important to me that our poster be thematically relevant and conceptually clever. Our film is a neo-noir with distinct color themes and retro-futuristic underpinnings, so the neon aesthetic and bold palette felt appropriate and exciting. In the film, a man gets to talk to his future self via phone call, so visualizing that conversation was important. The face of the younger and older version of the same character flank the phone, rendered in a style that's both disjointed and connected together in an unsettling way.
This poster received a lot of positive feedback from festival programmers and social media. It kicked off a promotion campaign using the same key art with an extension of the title treatment to announce the premiere, and a continuation of the neon aesthetic to highlight key event info and aspects of the film. We had a great turnout at our premiere, perhaps in part to the poster and social campaign generating public interest.