“Its organizers call it an “emergency exhibition,” prompted by a series of challenges to abortion rights. The premise of the show, titled “Abortion Is Normal,” is that a procedure that’s been subject to so much controversy should instead be accepted as an ordinary part of health care.”
— By Jillian Steinhauer, The New York Times
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The exhibition saw close to 5,000 people in a span of four weeks. The identity was key in communicating that this series of exercises around reproductive freedom was developed for everybody. The words ABORTION IS NORMAL flooded social media channels in a wide variety of fleshtones, prompting viewers to acknowledge autonomy.
Take-a-ways reiterated and educated. Viewers left the exhibitions wearing stickers as badges of bodily freedom. The foldouts were for further contemplation, and understanding, around access and repercussions of criminalizing abortion. We acknowledge that not all have had an abortion, or feel great about the abortion that they have had — this piece can be taken home, read and discussed. The participatory element became a way for others to create action. They simply filled out the words “Abortion is Normal” with thier own voice and posted to the medium that felt best, or hung in their homes. The foldouts were distributed not only at the exhibition, but in educational and art spaces. The organizers shipped upon request.
This effort received international recognition from Art Forum, Bust Magazine, The New York Times, Hyperallergic, Widewalls, Untitled, Elle Italia, The Guardian, Bloomberg, Daily Beast, Gothamist, Paper Magazine, Cool Hunting, The Observer, Art News, ArtNet News, Dazed and more.
Additionally, the effort raised substantial financial support for Planned Parenthood and voter education for the 2020 elections.