The Three Beers - Graphis

The Three Beers

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Award: Merit

Design Firm: Alt Group

Client: Alt Group

Designer: Dean Poole; Dean Murray; Janson Chau; Aaron Edwards

Category: Packaging

Country: New Zealand

Award: Merit

Design Firm: Alt Group

Client: Alt Group

Designer: Dean Poole; Dean Murray; Janson Chau; Aaron Edwards

Category: Packaging

Country: New Zealand

Title: The Three Beers

Creative Director: Dean Poole

Assignment

Toast Christmas 2013.

Approach

300 packs were sent out to clients.

Results

The Three Beers:
Papa (Pale Ale 7%)
Mama (Pilsner 5%)
Baby (Ginger Beer 1%)

Packaged in screen-printed brown glass bottles and custom wooden crate.

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