The task was to rebrand a local urban winery called Water2Wine and create an identity that appeals to their target audience that feels more inclusive and less gendered while creating a cohesive look and feel across multiple channels.

In order to keep track of W2W’s large selection, each category has a numerical system, 1-99 for whites, 100-199 for reds, and 200-299 for rosés allowing for ease of organization and the ability to free up numbers when/if any wines are discontinued. Each label lists and has a unique illustration hinting at the flavor notes for each wine, allowing consumers to easily choose something that appeals to their individual palate. The shape of each label is taken from the forms of the logo.

The packaging is successful because it keeps track of W2W's large inventory while having a ton of visual variety.