A new startup, Evolve Air, is making fractional aircraft ownership available to those who want to be liberated the typical air travel experience. The brand identity needed to convey the excitement that comes with aircraft ownership as well as a sense of luxury one feels from being in an exclusive club.

The "E" mimics a cockpit needle and the colors (red and black) help symbolize the excitement, boldness, and sophistication of the brand.

The logo embodies the endless opportunities and excitement that comes with fractional aircraft ownership and leaves the customer with only one question: Where Will You Go?