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This poster was developed for the launch of Nippon Bebidas, brazilian importer of japanese drinks.
Japanese community in Brazil numbers almost 2 million people. Most of them live in São Paulo and are potential consumers of Nippon Bebidas products. Our great challenge was creating a strong idea with communication potential and especially with low production cost. It had to be something clear, understood immediately. Our inspiration was the japanese flag, an obvious but also very powerful reference.
At first the poster should be used only at the client's headquarters, but they liked it so much that it became part of an advertising campaign.