The Global Energy Alliance for People and Planet (GEAPP) was launched at the 2021 UN Climate Change Conference. Their goal is to accelerate an inclusive energy transition as an on-ramp for human opportunity. The Global Energy Alliance will deliver transformational programs that will accelerate and scale an equitable energy transition in developing and emerging economies. To do this, they will bring together preeminent philanthropic, government, donor, MDB, DFI, and private sector partners to build a unique international platform to transform the energy system in 60+ developing and emerging countries. The goal is to end energy poverty globally and enable sustainable energy for all. Specifically, they want to avoid and avert 4 billion tons of greenhouse gases. Extend access to sustainable, reliable, productive-use energy to 1 billion underserved people. Unlock 150 million green jobs that will generate inclusive economic growth around the globe.

When Ahoy was tasked with this important project we set out to create a logo that is simple, beautiful, and meaningful. We wanted to represent the technological know how as well as the desire to globally unite to protect the environment and advance humanity. The bars of the loading icon turning into leaves represent just that.

The branding is creating an enormous buzz in the green energy sector and we are in the process of expanding the brand across all types of media.