The assignment was to create a restaurant brand that is unique from anything out there already. Starting from the restaurant concept & name all the way to the to-go bag mock up, the restaurant should have a distinct personality. All photography besides the menu had to utilize Adobe Photoshop capabilities to bring the brand logo and secondary elements into the composition.
In order to have a unique restaurant, I wanted to choose a unique menu backbone, the kabob, and then build a distinctive brand off of that. The brand is a fusion of both an adventurous and modern personality.
The final branding extension includes the logo as well as photography of the front of the to-go menu, inside menu, building, and to-go bag.