Create an engaging "Save the Date" invitation for a company workshop of senior leaders to map the future of the company. Upon receipt, the piece should instantly immerse the recipient in the creative emotional tone of the event.
We started with the idea that a workshop session is about getting creative, messy, and generating ideas. These ideas were interpreted to a visual of abstract painting. Using acrylic paints, each card was splattered by hand and brush in a unique way, in the colors of Intuit's business units (Quickbooks, TurboTax, Mint) to symbolize the melding of ideas together from across the company. The card was then embossed with a mark that represented 6 orbits around the sun (for how many years the participants were planning) and assembled in a handmade painted envelope.
The executive team was thrilled at the outcome, and were thoroughly excited to participate in the workshop, with their minds now in a place of being unafraid to get have open discussions and embrace the process of envisioning the future.