Create a campaign for Foodbank of Southeastern Virginia
and the Eastern Shore consisting of an original logo and a series of three posters promoting the “Music for the hungry” event for the Foodbank of Southeastern Virginia and the Eastern Shore. The “Music for the hungry event is a festival-like summer event, which is not only a great time but also raises thousands of meals for those struggling with hunger on the Eastern Shore. The event offers delicious food, a BBQ throw-down competition, games, pony rides, and other family fun. It is founded and hosted by a musical chef and is held annually the 2nd or 3rd Saturday of each July from 12pm until 7pm at the former Onancock school building.

The concept involves taking visual representations of recognizable parts of a musical instrument and rendering them in shapes similar to the things related to the Foodbank and music festival, such as tabletops, canned foods, and delivery trucks. The line-based style connects each one of them to musical instruments and the colors relate to the shore. The sequence of the poster shows the process on how the festival helps the Foodbank, which involves offering a BBQ throw-down competition to help raise funds, using those funds to buy canned and packaged foods, and delivering them directly to families in need using delivery trucks.

A series of three posters promoting the “Music for the hungry” event organized by the
Foodbank of Southeastern Virginia and the Eastern Shore. The music for the hungry is
a festival-like event that encourages people to help raise funds for meals while letting
them have a great time. The combination of instruments and objects related to Foodbank
in illustration communicates their movement to alleviate hunger in the community by bringing people together through music.