Develop a series of posters to help build excitement for and drive attendance at the 2017 Rockin’ For A Cure event. The annual event is a music festival and fundraiser for the WI Chapter of the ALS Association.
Design a series of posters that would be visually engaging given the event/venue while also driving individuals to vsALS.org (through use of the vsALS hashtag) to learn more about this horrific and always fatal disease.
Attendance grew year-over-year 5%. Funds raised grew year-over-year while growing awareness of this always fatal disease.