Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we’re excited to stimulate conversation on a global scale.
Approach
The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
Results
The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
