Create an ultra-premium expression of Pendleton Whisky that gives the franchise a foothold in the ultra premium whisky segment and creates a compelling halo for the Pendleton flagship and Midnight offerings. The package was created to embody the lore and legacy of he Pendleton Round-Up and set a high standard for the brand.
The twenty-year aged whisky is showcased in a bottle wrapped in a leather sleeve crafted by third-generation saddle maker Randy Severe. A special, foil stamped box encases the bottle, tells the story of this special whiskey and embodies the heritage of the Pendleton Round-Up.
Pendleton Directors’ Reserve is a sought after premium addition to the Pendleton portfolio, featuring a different, crafted leather sleeve by Randy Severe every year.
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