Trellis is a new, digital communication platform from the American Association for the Advancement of Science (AAAS) that connects the scientific community. C&G Partners was tasked with designing the logo, branding, and website for Trellis networking platform that clearly and cohesively combine a new, independent identity with its AAAS parent organization.
The logo lockup was designed to be clear and effective. It is comprised of a series of repeating “T’s” emerging from within a circle, recalling both the name of the product and the structure on which plants grow. This visual metaphor reflects the network’s vision to become a place where innovative ideas by scientists are supported and nurtured through collaboration. The crisp, linear, graphic quality of the logo is carried through to the iconography used throughout the Trellis website, also designed by C&G Partners.
Trellis was created in response to the AAAS member need to find a better way to connect with other scientists online. The digital communication and collaboration platform now has more than 7,000 members around the world that span disciplines, discussing climate change, biodiversity, and other ideas that matter and directly influence our future.