For this assignment, I was tasked with creating a brand identity and expanding it through a series of deliverables.

I chose to create a record store with an emphasis on rock music, named "Stone". The brand was inspired by the Rolling Stones and that era as a whole. Overall, there is a retro vibe with a modern look, which can be especially be seen through the colors and type.

I was happy with how this project turned out because I think it expanded as a brand very nicely through all the deliverables. The primary and secondary logo, along with the various patterns, helped develop the brand as more than just a logo and company.