The assignment was to introduce our audience to the children of the characters of fan favorite film Boomerang. This is not your parents’ Boomerang - and we needed to attract a brand new audience of millenials to this world.
Our cast stands out from the norm, whether it's at work, life or play. They are always together, all have a connection to one another, and are invested in each other's success. But the heart has its role. Our goal was to showcase the friendships while hinting at - but not giving away -- the love story.
The final layout has our beautiful cast hanging out and relaxing together, with past and present couples subtly reaching out to or looking at one another.