The task for this project was to design an app and create an animated video for marketing purposes.
Approach
The approach to this video was to take the viewer through the process of using the app while communicating its purpose and benefits.
Results
The final video syncs with a hopeful and upbeat song that represents the nature of the app. The use of rounded, sans-serif text and a light grey background is inviting, and the incorporation of live footage adds an element of emotion.
