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Java Earth Coffee is a beloved neighborhood coffee shop located in North Pacific Beach. They have been fueling the local community with delicious eats and drinks for the last 10 years. Their business has been booming and they needed a new brand to keep up with their growing demands.
The Java Earth logo blends dynamic positioned typography with a custom drawn monoline image mark. The image mark combines visuals of the ocean/sun inspired from the business' historic location in Pacific Beach, with an encasing droplet shape tying back to their delicious java offerings. The clever use of line continuation that merges the sun/waves and use of clean geometric shapes make the mark a fun and iconic cornerstone for the brand.
The new brand has been well received by their regular customers and new comers alike.