To make clear the vision and strategy of their new CEO, after his first full year in office, and to communicate the strength of their core business and the innovations they've created in their product line.

United Technologies creates products and services that 200,000 people across the globe use every day, helping keep them safe, comfortable and productive. That simple fact led us to the theme of “Moving the World Forward”. This theme influenced the graphics, layouts and photography.

A powerful explanation of how they combine precision engineering and forward-looking science to create smart, sustainable solutions the world needs today and into the future.