This assignment was to create a strong and consistent brand that is based on research and human-centered design. The purpose was to display an understanding for a brand and clearly demonstrate how research influenced the design.

My approach is always to start with a story. I did research on the current market and spent a good deal of time developing the business model in order to better and more fully understand the needs of the user. I looked at my biggest competitors when designing the interface and user flow, and identified what worked and what didn’t on those interfaces, and created unique aspects of the interface and brand that would make my product stand out.

I created a design that is very driven by the business model, each design decision made to make the brand different from its competitors. My biggest takeaway from this project was how to apply user research to interface design and creating interesting UI through interesting UX.