Ink Cartridges (InkC) is manufacturer of high quality superior color saturated inks for the digital printing industry.They wanted a way to showcase who they are while proving their capabilities.
Because InkCartridges prides themselves as friendly and fun company with a very process orientated mindset it was important to created an image that did the following:
• Show a sense of movement and a sense of ink flowing
• Use the 4 basic printing colors of CMYK with an emphasis on yellow because it represents excitement, freshness, positivity, joy!
• The messaging was laid out to represent a loose word cloud visually
• The original logo was morphed to be part of the organic illustration which shows flexibility
Employees embraced the poster collecting multiple sizes and posting on social media.
Customers responded with positive feedback that we had captured the essence of the brand.
Potential customers were caught stopping and starring at the image following the race track like lines.