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Dorothy is a platform that provides natural disaster data/information. It helps users understand how natural disaster risk and geographic variables affect their business and residence. The purpose of this campaign is to arouse audience's awareness of getting access to natural disaster data and introduce Dorothy's service to the public.
Without access to the natural disaster information, the choice of location will lead to severe damages to people's business and personal life. The design states the data information in a humorous way to promote the company's service. The campaign depicts Dorothy as an informative friend to whom people can reach out. The delightful color and dynamic composition express the message that: although the disaster can cause great damage, with Dorothy's help, you have nothing to worry about.
The vivid visual, powerful data information and humor help attract many audience and arouse their awareness of getting access to the data/information Dorothy provides.