To launch Intel’s new brand identity system, we created a printed and digital showpiece, highlighting the amazing true-life stories made possible by Intel technology. Part inspiration, part tactical tool, the Brand Book sets a new standard for what Intel looks, feels, and sounds like. It celebrates Intel’s achievements and inspires all communications to live up to the brand promise…Intel Inside. Amazing Experiences Outside.
The Brand Book was shared with all members of Intel’s robust marketing team as well as their hundreds of agency partners. Imagery from the book was also designed into physical spaces throughout their offices.
This was a complete revitalization of the 50-year-old company: Intel was transforming itself from an ingredient brand into one of the most groundbreaking experiential brands. The Brand Book perfectly encapsulates the essence of how Intel is evolving to remain relevant and compelling for generations to come.