With nothing but a blender and fresh fruit, Del Monte was hard at work on its 100% juice products. The products had no name, no persona. But Del Monte knew it was on to something fresh. So with this undeniably delicious concoction in hand, Periscope set to work developing the perfect blend of brand strategy and design.
The natural qualities of the product are captured in the organic style of the Del Monte Pure Earth logo mark. With such a unique flavor profile, Pure Earth bottles needed to entice. The pure fruit photography that wraps the bottle is a tantalizing way to illustrate the unique fruit blend within.
After establishing our bold bottle design, Periscope partnered with Del Monte on an experiential marketing strategy to launch Pure Earth with product tastings.