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Promote the new Phillips 66 Full Synthetic oil—Shield Armor.
Fun, memorable visual poster for lube shops to display for awareness of the newest premium full synthetic oil. The focus is a knight that serves as a visual metaphor for the protection the oil provides to engines as one of the many ways Phillips 66 continues in Keeping The World Running Smoothly for its customers.
No hard statistics for this campaign, but was received with praise from a demanding group of oil sales and marketing pros.