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GTE Financial wanted us to create a TV spot on a limited budget that would promote just how fast and easy it is to get a home loan with them and enjoy all the benefits of GTE’s innovative online banking technology.
We emphasized how you would have to be “dumb as rock” not to get a home loan through GTE Financial. But we did so in a rather fun, comedic way using an actual rock as one of our main characters in the spot. We hoped this spot would “rock” the traditional financial lending world and really get people talking about GTE.
GTE Financial liked this spot, because it was quirky and different – just like them. The commercial also helped to separate them and their fast, easy home loan approval process from other area credit unions and banks. They’ve also heard positive comments about the comedic commercial via social media. Most importantly, this spot has helped to make people more aware of GTE Financial and their great rate home loans.