To articulate a market relevant brand positioning for Omorphis that engages women and honours the founder’s inspiration - the desire to nurture her three daughters towards a path of beauty and wellbeing. Infusing a lifetime commitment of research and an appreciation of nature’s resources through her Greek heritage, Omorphis has developed a system of incredibly pure and effective skincare. The brand is the ultimate love letter from mother to daughter in teaching the wonders of nature to realise natural beauty.
This project commenced with an in depth discovery process including a brand workshop with all key stakeholders. From here the brand blueprint was created - a document that defines the heart and soul of the brand. Once the strategic phase was complete we moved into visualisation - bringing the new positioning to life.
The chosen concept is inspired by the Greek heritage and beauty secrets infused in Omorphis. A modern adaptation of the letter Omega has been used for the two Os in Omorphis. These letters can also be interpreted as two figures, the inspiration behind the brand, mother and daughter.
Alongside the logo and look and feel, we defined the messaging hierarchy and brand manifesto.
Omorphis has a brand that is truly reflective of who they are, their beliefs and inspiration. This ensures they can connect with the right audience in a way that is emotionally engaging and compelling. Having this foundation in place is essential and gives Omorphis the tools they need to launch and grow. All of these new brand elements are now being rolled out across every brand touchpoint, including packaging, website, social media and sales and marketing material.