This project commenced with an in depth discovery process including a brand workshop with all key stakeholders. From here the brand blueprint was created - a document that defines the heart and soul of the brand. Once the strategic phase was complete we moved into visualisation - bringing the new positioning to life.
The chosen concept is inspired by the Greek heritage and beauty secrets infused in Omorphis. A modern adaptation of the letter Omega has been used for the two Os in Omorphis. These letters can also be interpreted as two figures, the inspiration behind the brand, mother and daughter.
Alongside the logo and look and feel, we defined the messaging hierarchy and brand manifesto.