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The first collaboration in a series between Firecracker Pizza and local breweries, M-81 needed a look that reflected the restaurants explosive branding and set up a template that could be easily updated with each subsequent release.
We were inspired by firecracker packaging and given the shape of the can — the classic M-80 was the perfect match. Each successive brewery collaboration will continue the the naming system (M-82, M-83, etc.) and will pair with a new and unique background color or pattern.
The results are a can that instantly stands out on the shelves. The brewery and restaurant both raved about the design and local beer drinkers were quick to snatch up this limited run.