The student designed and proposed a new logo for Pasos of Oak Cliff. Pasos means "steps" in Spanish. The non-profit's mission is to supply shoes to low-income students in Oak Cliff and surrounding cities while promoting education and community engagement.
Approach
The shoelace script was developed to combine both the shoe reference and the educational goals of the group.
Results
The student presented the work to the client and met with great interest and continuing discussion.
