The goal of this project was to create a fashion campaign with a core concept that was visually explored through photography. After realizing the lack of diversity in the fashion world, it became a goal to make sure a larger audience was reached through inclusivity with race and gender by showcasing not only strong women but also women of color.

The concept of this campaign is based off the story of Little Red Riding Hood and editing the story to fit the narrative of courage that the Red Guess Puffy Jacket gives Little Red Riding Hood. The tagline "Live your Fairytale" to go along the theme of creating your own story through your own strength and making your dreams a reality.

The campaign was successful in showing women in positions of power while advertising the Guess Puffy Jacket in a unique way to gain traction. The goal of inclusivity was accomplished by portraying the characters in the story as women and introducing a strong women of color as our leading role.