We choose the pineapple for her logo because of what the pineapple symbolizes—warmth, welcome, friendship, and hospitality. The yellow used throughout the brand pays homage to the beautiful sunny Southern California weather as well as the juicy insides of the pineapple. There’s a popular saying about people should be more like pineapples—stand tall, be sweet, and wear a crown. We say, you don’t have to wear a crown, but you do have to smile!
