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Logo system as part of the ZINC global platform branding. A new online video-driven content producer/platform.
Intelligent and provocative content aimed at a young, switched on, multicultural audience. The audience is urban and diverse, at home with multiple overlapping and shifting identities, and curious about other cultures as well as their own. They are optimistic, open-minded and inquisitive. They have grown up in an online, multicultural world, and are hungry for short-form, attention-grabbing content that reflects their lives and those of others around them.
We created a "switched on" "Z" button style that adapts and changes to mirror the multi-stream video content and online social platforms it is showcased on. A digital focused, youthful and diverse colour palette adds gravitas to the concept.
Within 1 year of launch, Zinc had around 927,089 follows and 867K likes and is growing exponentially on it's social channels.