Erin McManus, James Farquharson, Michelle Fournier
Assignment
SingleCut is a New York City craft brewery inspired by Rock ‘N’ Roll. Amidst the political turmoil of 2018, we proposed designing a new beer, from liquid to label, that remembered all the good one rock legend saw in the world. Remember IIPA would launch in the U.S. and Canada.
Approach
Derived from rock history’s most iconic glasses, Remember IIPA’s logo balanced both visual simplicity and substance. The famous glasses would be reimagined in various ways across the campaign.
Results
Remember IIPA became SingleCut’s fastest seller and best reviewed beer ever.
