The assignment was a "Backwards" package design. A blank package was provided and we were instructed to package a product that made sense for the dieline.
OAHU Crunch is a fruity kids' cereal brand that packages smaller portions in an easy-to-hold and easy-to-pour design for little hands. Each flavor is associated with a marine animal character (Mango Mandy, Blueberry Gary, Kiwi Kendra), and includes facts about the species on the back.
The project successfully solved the problem of little hands spilling large boxes of cereal, while also engaging the target audience through color, expressive typography, and character illustrations. The shape, size, and style of package differs from competitive cereal brands.