Joachim Müller-Lancé, Steven Skaggs, Delve Withrington
Leila Singleton, Delve Withrington
Delve Fonts, an Alameda, California-based type foundry, periodically sends emails to their customers featuring a font from their catalog. The emails open with a hero image; I was commissioned to create that image for multiple e-campaigns.
I envisioned the hero image as a creatively typeset pangram — i.e., a sentence that uses every letter in the alphabet at least once — advertising the foundry's featured font. I proposed that the sentence always riff on the classic pangram used for type specimens, "The quick brown fox jumps over the lazy dog." Other guidelines for the pangrams include:
• Must be typeset using only the featured font and its variants • Must include the name of the featured font • Excluding colored backgrounds and solid borders, all illustrative elements must consist only of glyphs from the featured font and its variants
Because the pangrams are square, they can easily be posted on Instagram if desired, making them useful for advertising fonts beyond email campaigns. The collection of graphics provides a colorful illustration of Delve Fonts' catalog in action, opening customers' minds to each typeface's creative potential.