I envisioned the hero image as a creatively typeset pangram — i.e., a sentence that uses every letter in the alphabet at least once — advertising the foundry's featured font. I proposed that the sentence always riff on the classic pangram used for type specimens, "The quick brown fox jumps over the lazy dog." Other guidelines for the pangrams include:
• Must be typeset using only the featured font and its variants
• Must include the name of the featured font
• Excluding colored backgrounds and solid borders, all illustrative elements must consist only of glyphs from the featured font and its variants